FOMO is the emotional experience of this. But could it also be viewed as risk control? If the price goes up in the future, that reduces my future options. Buying now is rational if control and stability are valuable to my risk portfolio. So I wonder how much of the lesson here is emotional, and how much is about the value of selling an i…
FOMO is the emotional experience of this. But could it also be viewed as risk control? If the price goes up in the future, that reduces my future options. Buying now is rational if control and stability are valuable to my risk portfolio. So I wonder how much of the lesson here is emotional, and how much is about the value of selling an increase of control.
Viewing it as control might lead to important additional monetizaton strategies which the emotional lens would not. For example, how can you market your wisdom and techniques to highlight the control and predictability that they offer to teams? What if teams don’t actually care about software quality or velocity (even if they say they do), but what they truly want is control (which they don’t want to admit and don’t allow themselves to say)? I suspect this is the case. We want control. Quality and speed are good but secondary. And if that’s true, surely the offering of incresased control is an important ingredient in your product/service marketing.
FOMO is the emotional experience of this. But could it also be viewed as risk control? If the price goes up in the future, that reduces my future options. Buying now is rational if control and stability are valuable to my risk portfolio. So I wonder how much of the lesson here is emotional, and how much is about the value of selling an increase of control.
Viewing it as control might lead to important additional monetizaton strategies which the emotional lens would not. For example, how can you market your wisdom and techniques to highlight the control and predictability that they offer to teams? What if teams don’t actually care about software quality or velocity (even if they say they do), but what they truly want is control (which they don’t want to admit and don’t allow themselves to say)? I suspect this is the case. We want control. Quality and speed are good but secondary. And if that’s true, surely the offering of incresased control is an important ingredient in your product/service marketing.