Consider that there are many reasons why people buy—perhaps not as many as there are people, but many. And none of us are "rational" about our buying decisions. Everyone (literally) is moved emotionally and subconsciously before their prefrontal cortex rationalizes the decision they've already made.
Consider that there are many reasons why people buy—perhaps not as many as there are people, but many. And none of us are "rational" about our buying decisions. Everyone (literally) is moved emotionally and subconsciously before their prefrontal cortex rationalizes the decision they've already made.
Some of us support you as a fellow traveler. Some of us support you out of nostalgia or a sense of paying it forward. Some of us are just curious to see what's inside the box. But…
The vast majority of people buy BECAUSE IT'S ON SALE FOR A LIMITED TIME ONLY!
Just like every other time it was or will be on sale, but that's what it takes to get an organic computer optimized to pick berries and avoid scary predators to take action. The evolution of human psychobiology demands that we avoid loss far more than we seek gain. Full stop. Many were the times when every not-ancestor who failed to prioritize loss avoidance did not pass on their genetic contributions to the future.
People talk about carrots and sticks as if they're mutually exclusive—because that's how psychology professors inflict them on undergrads in experiments—but they're best used together. Offer both and you'll get more of what you incentivize and less of what you punish every time.
Consider that there are many reasons why people buy—perhaps not as many as there are people, but many. And none of us are "rational" about our buying decisions. Everyone (literally) is moved emotionally and subconsciously before their prefrontal cortex rationalizes the decision they've already made.
Some of us support you as a fellow traveler. Some of us support you out of nostalgia or a sense of paying it forward. Some of us are just curious to see what's inside the box. But…
The vast majority of people buy BECAUSE IT'S ON SALE FOR A LIMITED TIME ONLY!
Just like every other time it was or will be on sale, but that's what it takes to get an organic computer optimized to pick berries and avoid scary predators to take action. The evolution of human psychobiology demands that we avoid loss far more than we seek gain. Full stop. Many were the times when every not-ancestor who failed to prioritize loss avoidance did not pass on their genetic contributions to the future.
People talk about carrots and sticks as if they're mutually exclusive—because that's how psychology professors inflict them on undergrads in experiments—but they're best used together. Offer both and you'll get more of what you incentivize and less of what you punish every time.