Thinkie: Growth Rate, Not Absolute Number

Pattern: You’re trying to understand if a trend is significant.

Transformation: Look at its growth rate, not its current size.

(Example from an American perspective.) Early in COVID pundits were comparing it to traffic fatalities. “50,000 people die on the road every year & we don’t shut down the whole economy as a result. We are on track for 50,000 COVID…