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Sean Corfield's avatar

I first started blogging back in 2002 (or 2003?) because my boss at the time, Jeremy Allaire, was very excited about blogging as a medium and wanted his whole engineering team at Macromedia to "start a blog and write something every day!". It became part of my daily work routine: take notes about what I do and what I think and what I read -- and compose something, short or long, every day. I had an alarm in my work calendar at 10:30 am "blog!". And for several years I kept it up. Sometimes it was just a sentence or two, or a link; sometimes it was an essay. I changed platforms several times over the last two decades and a lot of that writing is only available on The Wayback Machine, I suspect. I have an almost complete archive of one database of posts (from maybe 2004 to about 2014, I think) and occasionally republish pieces from that -- but I work in a completely different technology stack these days so a lot of the nuts and bolts of the old blog aren't relevant to many people anymore (or so I tell myself).

I was nearly always surprised at which posts got engagement and which didn't. Sometimes I'd spend hours writing what I thought was an excellent, insightful post only to get... crickets... and sometimes a quick paragraph I'd dashed off would generate a flood of commentary and response pieces on other blogs. As you say, you can never predict what will catch fire and what won't...

p.s., Stephen King's "On Writing" has similar advice: write something every day -- it might be good, it might not be good, and you might not be the best judge of that.

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Adam Mackay's avatar

Hey Kent, your insights on publishing everything resonate so well. Embracing unpredictability and putting your work out there can often lead to unexpectedly impactful results.

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