Here we have the economic tug-of-war that makes "Tidy First?" such an interesting question:
Discounted cash flow tells us to make money sooner with greater likelihood & spend money later with less likelihood. Don't tidy first. That's spending money sooner & earning money later. Maybe don't even tidy after or later.
Options tells us to spend money now to make more money later (even if we don't currently know exactly how). Absolutely tidy first (when it creates options). Tidy after & later too.
Tidy first? Yes. Also no.
Now there are times to tidy first for sure. When cost(tidying) + cost(behavior change after tidying) < cost(behavior change without tidying), then absolutely tidy first. It's still easy to get carried away & tidy too much, but set & maintain boundaries for how far you'll go and you'll be fine.